Add these URL suffixes to your ad platforms so SpendRaven can attribute every session to the right campaign.
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Sign inFix this first. Less than 20% of your sessions have attribution. Add the URL suffix for your ad platform below, then check back in 24 hours.
Where: Account Settings → Tracking → Final URL suffix
utm_source=google&utm_medium=cpc&utm_campaign={campaignname}&utm_term={keyword}&utm_content={creative}&gclid={gclid} {campaignname} — your campaign name{keyword} — the search keyword that triggered the ad{creative} — ad creative ID{gclid} — Google click ID, auto-generatedWhere: Ad level → Tracking → URL Parameters
utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&fbclid={{fbclid}} {{campaign.name}} — campaign name, auto-filled by Meta{{ad.name}} — ad name, auto-filled by Meta{{fbclid}} — Facebook click ID, auto-generatedWhere: Account Settings → URL Options → Final URL suffix
utm_source=bing&utm_medium=cpc&utm_campaign={CampaignName}&utm_term={Keyword}&utm_content={AdId}&msclkid={msclkid} {CampaignName} — campaign name{Keyword} — keyword that triggered the ad{AdId} — ad ID{msclkid} — Microsoft click ID, auto-generatedWhere: Campaign Settings → URL Tracking Parameters
utm_source=linkedin&utm_medium=paid_social&utm_campaign={{CAMPAIGN_NAME}}&utm_content={{CREATIVE_NAME}} {{CAMPAIGN_NAME}} — replaced by LinkedIn automatically{{CREATIVE_NAME}} — ad creative name, auto-filledWhere: Ad Group → Tracking → Third-party tracking URL parameters
utm_source=tiktok&utm_medium=paid_social&utm_campaign=__CAMPAIGN_NAME__&utm_content=__AID_NAME__ __CAMPAIGN_NAME__ — TikTok dynamic macro, auto-filled__AID_NAME__ — ad group name macro, auto-filledUse this if your platform isn't listed above. Replace the ALL-CAPS placeholders with your actual campaign details.
utm_source=PLATFORM_NAME&utm_medium=cpc&utm_campaign=CAMPAIGN_NAME PLATFORM_NAME with the platform (e.g. twitter, reddit)CAMPAIGN_NAME with your campaign nameutm_medium=paid_social for social, utm_medium=display for display ads